De la Sierra Group — A letter from Francisco de la Sierra

Dear reader,

De la Sierra Group is the investment platform of Francisco de la Sierra, built on more than thirty years of entrepreneurial experience and a long-term vision focused on value creation. With presence in Spain and in Slovakia since 2006, and activities in Russia, the Czech Republic, Hungary, Austria and Serbia, the group combines strategic investment criteria with hands-on operational involvement across a diversified portfolio of businesses and projects.

We operate with a flexible, opportunity-driven approach, identifying sectors where experience, discipline and execution can create sustainable competitive advantages. Our activity spans industry, real estate and e-commerce, always with the same objective: to invest with judgment, develop with consistency and grow with a clear sense of purpose.

What follows is a closer look at the three divisions that shape our work today. Take your time — read it as you would a letter, not a brochure.

With sincere regards, Francisco de la SierraFounder · De la Sierra Group

Years of experience

European countries

Strategic divisions

Three divisions, one philosophy

A diversified portfolio, built with care.

Industry

Delasierra Wood

Wood-based industrial solutions: distribution, linear cutting, CNC and pallets.

Property

Delasierra Real Estate

Investment, asset management and development with a long-term, hands-on perspective.

Digital

Delasierra E-commerce

Building digital consumer brands across Central Europe — starting with Granvelada.

— Division I

Delasierra Wood

Industry built on precision and trust.

Delasierra Wood represents the group's industrial commitment to wood-based solutions, combining technical know-how, reliable production processes and a practical understanding of market needs. The business is built around quality, flexibility and the capacity to serve both standard and custom requirements for professional and commercial clients — while keeping an open-books approach that differentiates us from any of our competitors.

With a focus on precision, responsiveness and efficient execution, Delasierra Wood delivers solutions that support construction, logistics, manufacturing and tailored industrial applications. Our structure allows us to respond to different volumes and specifications while maintaining consistent quality standards and close attention to each project.

i. — Material distribution

Material distribution: B2B and B2C

The material distribution division serves both professional customers and end consumers, offering a flexible commercial model that combines B2B efficiency with B2C accessibility. This dual-market approach allows us to understand different purchasing needs, adapt service levels accordingly and maintain a dynamic relationship with the market.

By combining product availability, reliable sourcing and practical customer support, the division creates value across the entire sales chain. Whether supplying businesses that require continuity and volume or individuals seeking quality materials for specific projects, the focus remains on responsiveness, trust and long-term commercial relationships.

ii. — Linear cutting

Linear cutting

The linear cutting area provides accurate, efficient and scalable cutting services designed to meet the technical needs of clients who require precision and consistency in timber processing. It is a key value-added service within the industrial offering, allowing materials to be prepared according to exact specifications and production requirements.

By integrating cutting capacity into the overall workflow, we improve lead times, reduce waste and deliver greater operational convenience to our customers. This service supports both standard production runs and custom orders, reinforcing the group's commitment to practical, solution-oriented manufacturing.

CNC machine performing precision wood cutting

iii. — CNC

CNC manufacturing

The CNC division reflects the group's commitment to advanced machining capabilities and higher levels of customisation in wood processing. Through precision-controlled manufacturing, we are able to deliver complex shapes, consistent finishes and repeatable quality standards for clients with demanding technical requirements.

This capability expands the range of solutions we can offer — from industrial components to custom-designed elements for specialised applications. By combining technology with practical production knowledge, the CNC area supports efficiency, accuracy and a stronger value proposition for customers seeking tailor-made results.

Wooden pallets stacked in industrial warehouse

iv. — Pallets & boxes

Pallets & boxes

The pallets and boxes division is focused on practical, reliable and cost-effective solutions for storage, transport and industrial logistics. Built around durability and functionality, this area responds to the needs of companies that depend on secure handling, efficient distribution and packaging adapted to operational realities.

— Division II

Delasierra Real Estate

Property, with an investor's eye.

Delasierra Real Estate channels the group's experience in property investment, asset management and real estate development, with a particular focus on opportunities where strategic vision and active management can unlock value. Supported by our long-standing presence in Spain and Slovakia, the business combines local understanding with an investor's perspective.

We evaluate projects with discipline and a long-term mindset, seeking assets and situations where planning, structuring and execution make a meaningful difference. Our activity is driven by careful analysis, selective investment criteria and a commitment to building real value beyond the transaction itself.

i. — Project development

Project development

The project development area focuses on identifying, structuring and advancing real estate opportunities from concept to execution. This includes the coordination of technical, legal, financial and commercial elements required to transform an initial idea into a viable and valuable project.

With an approach based on planning, control and long-term perspective, we work to maximise the potential of each development while managing complexity in a disciplined manner. The objective is not only to move projects forward, but to do so with clarity, efficiency and strategic intent.

Boardroom interior with conference table

ii. — Special situations

Special situations

The special situations area is dedicated to transactions and investment opportunities that require a more flexible, analytical and hands-on approach than conventional deals. These may include complex assets, distressed positions, unusual ownership structures or scenarios where speed, discretion and structuring capacity are essential.

iii. — Envoy Solutions

Envoy Solutions, s.r.o.

Envoy Solutions is a Bratislava-based real estate advisory firm with a European scope, dedicated to supporting embassies, diplomatic missions, and international institutions in all matters related to property occupancy and asset management. The company specialises in lease negotiations, relocations, fit-out and refurbishment works, repair coordination, and tailored real estate solutions designed to meet the specific operational, legal, and representational needs of diplomatic clients.

Combining local market expertise with an international service mindset, Envoy Solutions aims to be a trusted partner for institutions seeking reliable, discreet, and strategic support in complex real estate matters.

— Division III

Delasierra E-commerce

Digital brands, European reach.

Our e-commerce activity reflects a conviction that strong, well-positioned consumer brands can travel — and that Central Europe offers a particularly fertile ground for thoughtful, long-term digital expansion.

Natural soaps, candles and DIY cosmetics

— featured holding

Granvelada

DIY · Cosmetics · Soaps · Candles

Our group holds a 50% stake in Granvelada CE, s.r.o., the company leading the expansion of Granvelada.com in Central Europe. Granvelada is the market leader in Spain's DIY sector for natural cosmetics, soaps and candles.

Operations in Central Europe began in 2024 with the launch of the Slovak and German websites. During the second half of 2026, the company is set to further strengthen its regional presence with the launch of its Polish, Czech and Hungarian websites.

granvelada.skgranvelada.degranvelada.pl · soongranvelada.cz · soongranvelada.hu · soon

Thank you for reading this far.

If anything you have read resonates with a project, a question, or simply a conversation worth having — we would be glad to hear from you.